{"id":55,"date":"2026-10-19T11:00:00","date_gmt":"2026-10-19T11:00:00","guid":{"rendered":"http:\/\/blogs.room-vu.com\/jenbergman-com\/2026\/10\/19\/san-diego-new-homes-a-pricing-opportunity\/"},"modified":"2026-10-19T11:00:00","modified_gmt":"2026-10-19T11:00:00","slug":"san-diego-new-homes-a-pricing-opportunity","status":"publish","type":"post","link":"https:\/\/www.jenbergman.com\/blog\/2026\/10\/19\/san-diego-new-homes-a-pricing-opportunity\/","title":{"rendered":"San Diego New Homes: A Pricing Opportunity"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\" src=\"https:\/\/www.roomvu.com\/agent\/embed\/jennifer-bergman\/new-home-prices-remotion-videos-39b4\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>In Late-Q3 2026, newly built San Diego homes sold for a median $498 per sq-ft, versus $582 for existing homes, a ~14% pricing advantage.<br \/>\nThat $84 per sq-ft spread translated to ~$168K savings on a 2,000-sq-ft home, enough to move buyers across several local price tiers.<br \/>\nA fixed-budget shopper could get more finished space from a builder than from an owner selling an older home, reversing years of coastal pricing assumptions.<br \/>\nThe tradeoff was supply: new construction made up just ~3% of San Diego sales over the 12 mo ending in Late-Q3 2026.<br \/>\nEven with limited availability, San Diego buyers willing to wait for the right project could find builder pricing below comparable resale homes.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Late-Q3 2026, newly built San Diego homes sold for a median $498 per sq-ft, versus $582 for existing homes, a ~14% pricing advantage. That $84 per sq-ft spread translated to ~$168K savings on a 2,000-sq-ft home, enough to move buyers across several local price tiers. A fixed-budget shopper could get more finished space from [&hellip;]<\/p>\n","protected":false},"author":529,"featured_media":56,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-posts"],"_links":{"self":[{"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/users\/529"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":0,"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/media\/56"}],"wp:attachment":[{"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jenbergman.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}